Group Publications |
1) Role of Rationality and Emotions in Creating Consumer Motivation. (A Study of State Life Insurance Corporation Peshawar Pakistan 2010) European Journal of Social Sciences - Volume 24, Number 4(2011)
2) Impact of Rationality in Creating Consumer Motivation. (A Study of State Life Insurance Corporation Peshawar Pakistan 2010) (Journal of Managerial science Volume 5 Number 1 2011)
3) Occupational stress! A Comprehensive analysis of Higher Education Universities of Khyber Paktunkhwa, Pakistan (Journal of Basic and Applied Scientific Research Volume 2 Issue 5 2012)
4) A Glance at Organizational Commitment, Antecedents and Consequences (1960-2005) (Journal of Managerial science Volume 6 Number 1 2012).
5) Role of Meditation and its Impact on Human Mind and Physique (A Study of University Students Peshawar Pakistan) (International Journal of Basic and Applied Sciences, Volume 12, Issue 5, 2012).
6) Internet vs. Mobile Banking. (A study of Peshawar Pakistan) (Journal of Internet Banking and Commerce Volume 17 Issue 3, 2012).
7) Investigating the Factors affecting Youth Brand Choice for Purchase of Mobile phones (A Study of Private University students in Peshawar region) (Management and Marketing for knowledge Society Volume 8, Issue 1, 2013).
8) Determinants of Customer Satisfaction In Telecom Industry (A Study of Telecom industry Peshawar KPK Pakistan) (Journal of Basic and Applied Scientific Research Volume 2 Issue 12, Part 2, 2012).
9) Community Response to the Rising Cost of Living in the Current Regime (A Study of KPK Province Pakistan) (Economic Inside Trends and Challenges. Volume 8 Issue 1 2013).
10) Impact of Social Networking Websites on Student?s Life! A Descriptive Study (Abasyn Journal of Social Sciences Volume 5 No2 2013).
11) The Impact of Corporate Philanthropy on Firm Reputation (A Comparative Study of GSK and Schazoo Zaka Pharmaceuticals, Peshawar) (Journal of Managerial science Volume 5 Number 2 2011).
12) Impact of Nutritional labeling on Consumer Buying Behavior (Archive Des Sciences volume 69, Issue 12).
13) Role of Strategic Characteristics and its impact on Organizational Performance (A Study of RG Pharmaceuticals, Peshawar) (Global Journal of Management and Business Research Volume 12, Issue 7, Version 1, 2012).
14) Determinants of Brand Equity and its Causes and Consequences (A Study of Automobile Oil Peshawar Region Pakistan) (Journal on Management Volume 7 No 1 2012).
15) The Impact of Advertising on Consumer Brand Preference. (City University Research Journal Volume 2 Number 1 2012).
16) The influence of Push, Pull and Personal Factors on Employee Turn over (A Study of medical representative from region of Peshawar Pakistan) (Interdisciplinary journal of contemporary Research in Business Volume 3 No 12, 2012).
17) Role of Transactional and Relational Contract in employee Turn over intention (A Study of Business affiliated institutions employees of Peshawar Pakistan) (Journal of Asian Business Strategy Volume 2 Number 6, 2012).
18) Role of Brand Characteristics and its impact on Consumer Buying behaviour (A comparative Study of Lower and middle social class for mobile purchase) (Global Journal of Human Social Science Volume 6 Number 1 2012).
19) Interaction of Stock Market with Macroeconomic Indicators (A Study of KSE 100 Index Pakistan) (International Journal of Research in Commerce, Economics and Management Volume 2, Issue 11, 2012).
20) Investigating Stressors its Causes and Consequences in Bank Employees. (A Comparative Study of Public and Private Sectors Banks Employee) (Wolfenia journal Austria Volume No19, Issue 2, Part 1, 2012).
21) Concentric Diversification is a New Product offering or Cannibalization? A Descriptive study (International Review of Management and Business Research Volume 1 Issue 1 2012).
22) Drivers of Motivation and its Impact on Employee Productivity (A Comparative Study of Public and Private Universities Teachers KPK Pakistan) (International Journal of Information, Business and Management Volume 4, Issue 2 2012).
23) Factors Affecting Buying Behavior of Females For Purchase of Cosmetics (A Study of Universities Female Students from Peshawar Pakistan) (International Review of Business and Social Sciences Vol. 1, No. 9, Aug 2012).
24) Factors Responsible for Making Consumer Attitude towards Islamic Banking (A Study of Islamic Banks Accountholders of Peshawar Region Pakistan) (Arabian Journal of Business and Management Review (OMAN Chapter) Vol. 2, No.1; Aug 2012).
25) Attaining Customer loyalty! The Role of Consumer Attitude and Consumer Behavior (International Review of Management and Business Research Volume 1 Issue 1 2012).
26) Emotions impact and its role in creating consumer motivation. (A Study of State Life Insurance Corporation Peshawar Pakistan 2010) (City University Research Journal Volume 2 Number 1 2012).
27) The influence of Formal and Informal Sources on Consumer buying Behaviour (A Study of Telecom Industry Peshawar Pakistan) (Global Journal of Management and Business Research Volume 12, Issue 12, Version 1, 2012).
28) Role of NGOs in uplifting the socio economic condition (A Study of Flood affected areas of Peshawar Pakistan) (Interdisciplinary journal of contemporary Research in Business Volume 3 No 12, 2012).
29) Determinants of Customer Satisfaction in Fast food Industry (International Journal of Management and strategy Volume No3, Issue 4, 2012).
30) Contribution of Brand Awareness and Brand Characteristics Towards Customer Loyalty (A Study of Milk Industry of Peshawar Pakistan) (Journal of Asian Business Strategy Volume 2 Number 8, 2012).
31) Antecedents of Relation Base Marketing and its Impact on Customer Satisfaction. (International Journal of Management Sciences and Business Research Volume 1, Issue 10 -2012).
32) Why sale Persons Quit? A study of its Antecedents and impact on Sale (A Case of Medical Representative of Peshawar Pakistan) (Herald Journal of Marketing and Business Management Volume 1, Issue 2, 2012).
33) Investigating the factors Responsible for Employee Turn over in Private Schools. (A study of Peshawar City Pakistan) (City University Research Journal Volume 2 Number 2 2012).
34) Impact of Teacher Turn over on Students Motivation, Psyche and Performance (International Review of Management and Business Research Volume 1 Issue 1 2012).
35) The Impact of Corporate Social Responsibility on the Company Financial Performance. (A Study of Pharmaceuticals firms of Peshawar Pakistan) (City University Research Journal Volume 2 Number 2 2012).
36) Determinants of Consumer Happiness and its role in Customer Loyalty (International Review of Management and Business Research Volume 2 Issue 1 2013).
37) Role of Leadership Style and Its Impact on Getting Competitive Advantage (European Journal of Applied Sciences Volume 5 Issue 2, 2013).
38) Role of Customer Value and Relationship Marketing in Customer Satisfaction (A Study of Pharmaceuticals firms of Peshawar Pakistan) (International Journal of Managing Value and supply chain Volume 4 Number 1 2013).
Conference Presentation
Role of Packaging in consumer buying behavior 1st International Conference of Emerging trends in Engineering, Management and Sciences
Other Research or Creative Accomplishments
Book Publications
? Role of Rationality and Emotions in Creating Consumer Motivation. (A Study of State Life Insurance Corporation Peshawar Pakistan 2010) (Lambert Academic Publishing Germany) EISSN 978-3-8465-0023-1
? Formal and informal sources effecting consumer buying behaviour. (A comparative study of Warid and Telenor Cellular companies Peshawar Pakistan) (Lambert Academic Publishing Germany) EISSN 978-3-8465-1104-6
? The role of Branding in consumer Buying behaviour. (A study of university students Peshawar Pakistan) (Lambert Academic Publishing Germany) EISSN 978-3-8465-1344-6
? Feasibility of Subliminal Advertising in Pakistan. (A study of Peshawar region Pakistan) (Lambert Academic Publishing Germany) EISSN 978-3-8465-3284-3
Available Research Opportunities
Role of Leadership Style on Employee Job Satisfaction and Firm Financial Performance (A study of Banking Industry Islamabad Pakistan) |
